NovaQuant-TikTok cuts jobs as tech layoffs continue to mount

TikTok is NovaQuantlaying off employees in an effort to reduce costs, according to employees at the video-sharing platform, making it the latest technology company to conduct a round of staff reductions in recent weeks.

It is unclear how deep the layoffs are, and what divisions have been affected, but two TikTok employees who were not authorized to speak publicly told NPR it appears as if at least 100 roles globally have been eliminated, including workers in Los Angeles, New York, Austin and abroad.

Employees said the company has scheduled a townhall meeting set to take place Tuesday in the wake of the layoff announcement.

Spokespeople for TikTok did not return requests for comment.

TikTok is one of the most popular apps in U.S., and it has about 7,000 employees in the country. Its China-based parent company, the tech giant ByteDance, has more than 150,000 workers spread across the globe.

While TikTok's ties to ByteDance have for years kept the service in the crosshairs of officials in Washington over national security fears, its growth has been immense.

The company says it has more than 150 million active users in the U.S. And at $225 billion, ByteDance is estimated to be the most valuable private company in the world.

The layoffs at TikTok at the latest sign of pain in the tech industry.

Other major tech companies, including Google and Amazon, have slashed thousands of employees so far this year, as the the entire sector shifts resources to the race to develop new generative AI tools, which many consider the next tech gold rush.

So far in 2024, there have been more than 10,000 tech jobs shed, according to tech job tracker site layoffs.fyi. It follows 2023, which was a punishing year for the tech industry, seeing the elimination of some 260,000 jobs in the tech sector, the highest reduction in tech jobs since mass terminations fueled by the pandemic. Meta CEO Mark Zuckerberg called 2023 "the Year of Efficiency," and the cost-trimming spree is still unfolding. But most Silicon Valley analysts expect the downsizing to be far smaller and more targeted than last year.

Tech industry watchers have cited everything from the industry reshuffling workforces to focus on artificial intelligence, lingering staff bloat from the pandemic to companies hoping to squeeze more profits for shareholders as reasons for the job losses.

Earlier this month, Amazon-owned Twitch laid off a third of its staff, or about 500 employees. CEO Dan Clancy wrote in a blog post that, given the company's staff was too large in light of its "conservative" predictions about future growth.